ADVERTISING REGULATION HITS ON-LINE MARKETING: WHAT YOU SHOULD KNOW ABOUT THE EXTENSION OF THE CAP CODE
This was posted on Thursday, January 27th, 2011 at 4:57 pm.
Any business with a web presence needs to be aware of the CAP Code and its implications. From 1 March 2011 the CAP Code, which regulates non-broadcast advertising in the UK, will be extended to cover on-line statements and content controlled by UK businesses, reflecting the growing use by businesses of their websites and social networking sites to market and promote their products and services.
To read more about the extension of the CAP Code, please click here.
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